Let's see what theme packaging these brands have updated for the Paris Olympics?

With the opening of the Paris Olympics, the Olympic marketing war of major brands has also entered a white-hot stage.

At every Olympic Games, the necessities of athletes from various countries are the focus of everyone's attention. Previously, at the Qatar World Cup, the mate tea that Argentine football player Messi loves the most once became a topic of concern, and it was also seen in this Olympics. China is the hometown of tea and an important bridge connecting world civilizations. Recently, many tea brands have planted flags and set out in Paris, letting the fragrance of Chinese tea spread to Paris. In addition, brands such as Coca-Cola and Yili have also designed special packaging for the Olympics~~ Today, let's take stock of what Olympic special editions are there~~

Last week, Coca-Cola announced the Paris Olympic Hug Can designed in collaboration with three French artists - when two cans are placed together, they will form an image of arms hugging, symbolizing hope and tolerance. Aurélia Durand, the artist who designed the can, wrote on Instagram: This creation celebrates the power of sports to unite people and emphasizes that Coca-Cola's iconic hug pattern is the central theme of the Paris 2024 Olympics.

The Coca-Cola Hug Can is said to be the latest manifestation of the company's long-standing concept of advocating unity and sharing in brand communication, with a clear purpose of changing the world and making a difference. This event is a perfect fit for the brand. After all, when the Summer Olympics come, people tend to put aside key differences and struggles and watch with bated breath, hoping to see miracles happen.

In addition, Coca-Cola China also released themed packaging. The can body is presented in a symmetrical national flag, with the Olympic five-ring symbol in the center of the picture, and the icons of sports events are drawn in the form of lines at the bottom. The brand also launched a limited customized theme gift bag, and each bottle of Coke can be customized with 16 Chinese characters, which is full of collection attributes.

Based on the resources of contracted athletes, Yili has developed and designed more than 100 Olympic limited edition products, including Kung Fu Suit limited pure milk and Yili's first A2 French color limited pure milk. From pure milk to yogurt, from fresh milk to milk powder, from children's milk to mineral water, from cheese to plant protein, the variety of categories is the most in Yili's history of customized series. This Paris Olympic customized series can be said to cover the entire product line of the business unit, and all new Paris Olympic customized models have been launched.

The most diverse design style

In addition to the categories, the launch of this Olympic limited product family also created the richest packaging design of Yili: various styles such as national style, two-dimensional, and hand comics, combined with various elements such as Paris and athletes, showing the diversity and youthfulness of packaging design. For example, Yili cleverly grasped the popularity of the Paris Olympics, with the red, blue and white French national flag colors as the highlight, the image of athletes as the support, and characteristic buildings such as the Eiffel Tower as elements for product packaging design, and launched a number of limited packaging.

Previously, Yili launched the Kung Fu Suit limited pure milk at the 50-day countdown to the Paris Olympics: Based on the precise insight into the popularity of Chinese style, Yili took Please Advice in Paris as the theme, cleverly combining the three elements of Chinese red, Chinese style clothing, and traditional martial arts, so that the new product debuted in pure Chinese style, and also gave new vitality to sports content with Chinese culture.

For the Paris Olympics, Yili also launched the Carbon Reduction and Environmental Protection pure milk packaging based on the concept of environmental protection. It has carried out environmental protection process innovation, using aluminum foil and ink reduction technology to effectively reduce carbon emissions. This move took the opportunity of the Olympics to meet consumers' demand for high-quality and environmentally friendly products, and also set a new benchmark for green consumption in the dairy industry in the market.

Recently, China's new tea brand Heytea opened the Heytea Paris Watching Tea Room at 10 RUE BRéGUET in the 11th district of Paris on the right bank of the Seine. This is a pop-up store specially built by Heytea in Paris.

The 11th arrondissement is one of the most densely populated and bustling areas in Paris. It also has cultural buildings such as the Saint-Ambroise Church, the European Paris Business School, and the Edith Piaf Museum.

The decoration of the Watching Tea Room is remarkable. The entire tea room is built with wooden materials and warm yellow light boxes, which is quite oriental Zen. The minimalist line design inside the tea room also conforms to the French aesthetic concept of Less is more.

According to reports, the Heytea Paris pop-up store also launched a new drink - Brown Sugar Popsicle with its local French partner BAO Family. At the same time, Heytea launched the Joy Olympics theme limited packaging that combines Chinese characters with Olympic event elements, as well as Chinese tea bowls and sports badge brand peripheral products. These products take into account the tradition of tea culture communication and the exchange of badges between athletes, hoping to bring a richer watching and drinking tea experience.

Recently, Bawang Cha Ji announced in Shanghai that she and the Health Ambassadors will go to Paris and bring modern oriental tea to France during the Paris Olympics, bringing a new healthy tea drinking experience and the charm of oriental tea culture to all global friends who gather for this sports event.

At the same time, the Bawang Cha Ji Health Ambassadors composed of seven world-class athletes including track and field athlete Liu Xiang, swimming world champion Wang Shun, tennis player Zheng Qinwen, Chen Qingchen, Jia Yifan, Liu Qingyi, and Wang Ruimiao also launched a new declaration on the 12th: For the competition, more together (CHAGEE TOGETHER)! to interpret the brand concept of Oriental tea, meeting friends around the world.

It is reported that in order to match the atmosphere of the Paris Olympics, Bawang Cha Ji has launched the Tea Friends Community CHAGEE CLUB in China, and has landed the CHAGEE TOGETHER·Together Sports Meeting in Beijing, Shanghai, Hunan and other cities, inviting tea friends to experience fun sports such as badminton, table tennis, hurdles and land rush, resonate with the Olympic spirit, and experience the healthy tea drinking lifestyle in person.